This is the second one article within the series, Why Most Private Provider Behavioral Health Organizations (PPBHO) Fail. Although this collection is dedicated as a aid for PPBHO to sell fulfillment in a converting and hard enterprise, a few of the principles can be carried out to any commercial enterprise, organization or man or woman. I inspire you to evaluate your business enterprise definitely, whole the movement objects after each subject matter. So let’s get commenced with the second one cause PPBHO fail. They don’t network.
Networking is a key detail in any business. It presents an opportunity to satisfy and broaden relationships with people who may additionally add fee, exchange ideas, grow to be your champion or buy your product. This is networking at its finest, developing relationships with the wish of exchanging or purchasing goods and/or services. Most PPBHO do not network because it takes time far from the health center, they can’t bill for it, they don’t know in which to begin or do not see the cost in networking past their peers within the behavioral fitness industry.
Networking with choice making stakeholders, behavioral health advocates, legislators, schools, community agencies, personal organizations, healthcare vendors, and federal partners create a diverse resource pool which establishes a ramification of growth opportunities for all events worried. PPBHO ought to change their view approximately networking and get some “skin in the sport”. Networking takes talent, time and have to be finished efficiently. Networking isn’t approximately your sales and advertising and marketing pitch or the “what is in it for me technique (i.E. Investment, referrals, and many others.)” it’s miles about providing, imparting and constructing a win-win dating. Many PPBHOs are frequently searching at what they are able to get in place of considering how they are able to provide help/assist/steerage.
Margo Geller, LCSW discusses this idea in her e-book, The Love Club: A New Approach to Business Networking. Geller states, when connecting, don’t be overly focused on your pitch, however on creating a connection. Remember, networking is set building jointly beneficial relationships and without a doubt expertise how you could assist human beings [regardless of the industry]. As Margo says, “Potential Ideal Clients and Referral Sources do not feel the affection through a sales pitch.”